About

Lion Ants branding is the result of a friendship that spends over 30 years and shared core values and interests that can clearly be seen throughout the organisation.

How it started

Lion Ants was formed in 2013 by Anton Smith and Reon de Villiers and after spending more than a decade in the industry they’re more passionate about it than ever. Having spent their early careers in sales and relationship management they recognised the power of how corporate gifting can open the doors to build lasting relationships with customers.

The problem

Looking at the promotional industry they found that most of the industry was stuck in a mould, the products was boring and gifting companies was all selling the same generic items.

Another key problem they encountered was the impact the promotional industry had on the environment, with sustainable and organic materials being non-existent. signalling a pressing need for the industry to pivot towards more sustainable  manufacturing and product development.

 The solution

Lion Ants set out to bring their unique perspective to the market, looking for innovative ways to breach barriers and help their clients build long lasting relationships with customers. Innovative product sourcing and an obsession to serve their community led them to become a leader in the corporate branding industry.

We spend a lot of time to bring our clients a line of eco-friendly and sustainable corporate gifts and clothing. Committed to innovation and environmental responsibility, we're taking significant steps to source materials that are kind to our planet. Our goal is to provide products that not only delight our clients but also contribute positively to the well-being of the Earth. Join us as we embrace a greener approach to corporate gifting and apparel.

 Our Mission

Business

We envision a world where corporate gifting and clothing serve as powerful expressions of appreciation, connection, and brand identity. Our commitment is to redefine the art of corporate gifting and outfitting, creating lasting impressions that go beyond mere transactions. We strive to be the preferred partner for businesses seeking distinctive, personalized, and purpose-driven solutions.

Environment

We aim to set new standards by consistently delivering products that not only meet but exceed expectations. As a company, we are committed to sustainability, promoting eco-friendly practices, and contributing to a world where corporate responsibility is not just a choice but a necessity.

Team members

Our aim is to create unique work environment where every team member is valued, heard, and given the opportunity to thrive. We are promoting work-life balance, and providing a supportive atmosphere that encourages professional growth and personal well-being. By prioritizing the needs and aspirations of our employees, we strive to create a workplace where excellence is the norm, and every individual can achieve their full potential.

At Lion Ants Branding, we are dedicated to operating within the framework established by ROSA (Resellers of South Africa), a non-profit organization committed to promoting good governance in the Promotional Products and Corporate Clothing Industry. By adhering to the guidelines and ethical standards set by ROSA, we ensure that our business practices are not only exemplary in terms of integrity and responsibility but also contribute to the accountability and development of the industry as a whole. Our alignment with ROSA's mission reinforces our commitment to excellence and to fostering trust and reliability in every aspect of our operations.

Lion Ants is proud to align our mission with the values of the EcoVadis scoring system, demonstrating our commitment to sustainability and responsible business practices. By rigorously adhering to EcoVadis' regulations, we are not only enhancing our corporate gifts and clothing lines but also contributing to a sustainable future. Our journey with EcoVadis helps us ensure that our actions, from policies to performance, meet the highest standards of environmental and social responsibility. This commitment positions us at the forefront of our industry as a company that not only talks about sustainability but also puts it into action.